Robby Gordon says he won't give Danica Patrick the #7 when she enters the Sprint Cup series part-time next season. "C'mon!'' Gordon said on Friday at Bristol Motor Speedway. "Why would I?'' Patrick said on Thursday, when officially announcing plans to leave the IndyCar Series to drive a fulltime Nationwide Series schedule for JR Motorsports and part-time Cup schedule for Stewart Haas Racing in 2012, that she'd like to keep the #7 that she's had throughout her motorsports career. Gordon, who has had the number for six years in Cup, isn't willing to bargain. "'I've built my business around the # 7,'' Gordon said. "It's all fun and games, but I think she should be proud to drive the #77.'' The 77 could be available. It hasn't been used for a full Cup schedule since Sam Hornish Jr. lost his ride at Penske Racing after the 2010 season